Client Portfolio
These are just some of the results we have achieved for select clients.
Attracting Early Childhood Educators to a fulfilling industry
THE CLIENT
The Nova Scotia College of Early Childhood Education (NSCECE) has been training early childhood educators (ECEs) for over 50 years. The College has multiple training programs toward different levels of certification as well as continuing education and fully staffed laboratory schools for student practicums.
THE CHALLENGE
Significantly increased competition, lack of dedicated marketing expertise, complex application processes, and reputation challenges resulted in falling attendance at NSCECE.
They needed to embrace social media advertising and digital tools and focus on ensuring potential students saw this as a desirable profession and NSCECE as the preferred institution for their education. As they were already in distress, they also needed these changes and their associated outcomes to happen rapidly.
THE PROCESS
- A revamped digital presence focused on user experience
- Lead magnets
- Email list building
- Email nurture sequences
- Creation of high-quality digital continuing ed program
- Social media ads
- Revised digital application process and guidance
- Presentation training
- Installation of seasoned ECE as an applicant “guide”
THE RESULTS
REESTABLISHED AS INDUSTRY LEADER
The focus on prospect experience from first contact through admission revitalized current programs and created demand for new ones. The success of email list building (from 0 to 5000) often fills NSCECE programs with a series of emails.
REPUTATION ENHANCEMENT
Social media ads and content increased the visibility and authority of NSCECE in the industry. This improvement resulted in them being chosen over their largest competitor to receive government funding to pay for 120 additional program seats. This win has more than doubled the number of students they typically serve annually.
PROCESS IMPROVEMENT
The many process improvements we installed increased the overall operational capacity of NSCECE. For example, NSCECE previously processed 80 applicants per year. However, our revised processes allowed them to process the above-mentioned 120 applicants in less than three weeks.
JEWELL MITCHELL
Former Exec. Dir., NSCECE
“SOULO quickly cut through the complexity of our challenges with ease and delight without drifting from our organization’s mission. In only a few months, they upscaled and modernized our marketing. The results were both fast and dramatic; previously at-risk programs were full and had waiting lists.”
Helping Physicians address burnout and well-being
THE CLIENT
Led by two practicing doctors, Physician Empowerment (PE) provides live events, online courses, and peer-to-peer learning focused on helping physicians live their best lives. PE’s pillars of Leadership, Practice Management, Wellness, and Financial Literacy, assist doctors with improving their overall well-being.
THE CHALLENGE
PE first engaged us to assist them with live event marketing, design, and production several months prior to COVID. When the pandemic hit, their entire business model was turned on its head. We needed to rapidly evolve their business to build a digital following and create sources of revenue that did not involve in-person gathering.
An additional challenge was they were trying to grab the attention of one of the most desirable and therefore expensive to reach demographics: doctors. The cost to engage doctors is driven up by pharma who will pay $250 each to get them on an email list.
THE PROCESS
- Lead magnets
- Email list-building
- Product development
- Live event production
- Online course production
- Social media advertising
- Coaching
- Partnership management
THE RESULTS
LIST BUILDING
Using engaging content and a unique ad buying strategy, we built the PE email list to 550 in 12 months at a digital ad spend cost of less than $25 per person. The quality is verified by an unsubscribe rate of less than 0.1%.
HYBRID BUSINESS MODEL
We created quality online courses and webinars to build trust and authority with PE’s audience. In doing so, we created a “value ladder” of offerings that provided physicians with ways to go deeper. At the top is a Mastermind group, where PE is able to charge a significant premium for a product that is low-cost/low-time to deliver.
BACK TO EVENTS
As in-person events returned, we created a 300-person event focused on financial literacy for physicians. Our work establishing PE’s legitimacy has given them access to guest speakers in their space with significant followings. This results in even higher attendance.
KEVIN MAILO
Pres., PHYSICIAN EMPOWERMENT
“Marketing is too narrow to describe the value SOULO Projects has brought to our business. Their comprehensive understanding of an ENTIRE business has enabled our pivot to new revenue models. SOULO’s constant focus on our profitable growth has allowed us to focus on what we love most – caring for our clients.”
Revealing the benefits of a career as a Massage Therapist
THE CLIENT
For over 70 years, the Canadian College of Massage and Hydrotherapy (CCMH) has offered professional training for massage therapists. CCMH has a variety of programs of different length and their grads go on to work either independently or in clinical settings across Canada and the world.
THE CHALLENGE
CCMH was under brand new ownership, had no previous marketing apparatus. and a digital presence that was out of compliance with current marketing practices. They needed to quickly attract a significant number of prospects and also increase the speed at which individuals moved from being a prospect to becoming a student.
However, in order to maintain the solid reputation CCMH had in the profession and with employers, these prospects also needed to be high quality candidates who were also likely to succeed as practitioners.
THE PROCESS
- Revamped website to focus on conversion
- Social media advertising
- Lead magnets
- Email nurture sequences
- Automated application process
- Post-application email guidance sequence
- Sales training
THE RESULTS
HIGHER NUMBER OF STUDENTS
After only 5 months of working with us, CCMH had more than twice as many students enrolled in their January cohort than ever before. Their Fall cohort, which typically would have 10% of the spaces committed at the top of the year, was already half full.
SPEED THROUGH FUNNEL
Email nurture sequences following lead magnet downloads reduced the average time a prospect took to apply from six months to less than a month. Similarly, automating the application process then following up with an email sequence walking applicants through the various steps reduced the average time to complete by 4X. The sales training we provided admissions also increased their focus and therefore close rate.
OPERATIONAL EFFICIENCY
We introduced several digital tools that significantly decreased the administrative burden on staff, freeing up their time to focus on relationships with prospects. These tools also provided leadership with a data-based window into staff activity surrounding admissions.
JENNIFER STUART
Dir./Owner, CCMH
“SOULO created a sincere working relationship that made us feel taken care of. We don’t have to worry about the marketing side of our business anymore; qualified prospects continue to reliably come in month after month. Without our own dedicated marketing team, we couldn’t have done it without them.”
SOULO PROJECTS
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We can be found on sacred land in Mi'kma'ki, the ancestral and unceded territory of the Mi'kmaq People.
