What type of soul-centered entrepreneur are you?

We've worked with a lot of soul-centered entrepreneurs over the years, from the famous (Deepak Chopra, Elizabeth Gilbert, Gabby Bernstein) to those just starting out.

Though they share many things in common, we realized that they tend to fall into one of six categories.

Which type are you, and what does it mean about how you should approach building your business?

What is the story of how you ended up here and now?

One of the most meaningful ways we connect with customers is through our story. Especially when your business is purpose-led, people want to connect with a narrative that resonates with them.

It's common for your journey to closely match that of your customer. Often, you've already travelled this journey which is what allows you to create and deliver products and services that help your customer move further down their own path.

Though the specifics of our personal stories vary widely, they all fall into one of seven types. This concept was popularized by Christopher Booker in his book, 'The Seven Basic Plots'.

What's important here is that you simply treat your chosen journey type as a starting point and not a 'paint-by-numbers' formula. Identifying it is a great way to understand the larger picture expectations an audience has of that type - expectations that have been built over millennia of storytelling. This focus will stop you from rambling and not delivering on the promise of your journey type.

The originality, artistry, and magic is in the specifics.

Though many characters may come and go in a story, the focus of the audience is on just one: the heroine/hero. This character is the one whose fate we identify with, as we see them developing towards that state of self-realization that comes at their journey's end. It's only in relation to the heroine/hero that all other characters in a story take on their significance. What each of the other characters represents is some aspect of the inner state of the heroine/hero.

YOU are the heroine/hero of your own story.

What is the specific motivation that is pushing me forward in my business?

When it comes to imagining your future, it's an extremely powerful exercise to identify what is truly motivating you.

Often what's provided as a first answer doesn't go deep enough. Though many people instantly respond that 'money' or 'helping others' is what drives them to do the work they do, when you peer below the surface, you see something much larger at play. It's how having money or helping others makes them feel that they're truly after.

Your Drive is all about emotion and your need for it was likely formed a very long time ago.

Identifying the Drive that's your primary source of motivation will help you better understand what you need in order to feel successful. You can then design your business in a way that it can deliver the most of what it is you desire in order to be satisfied in your work. You will save yourself a lot of time, frustration, and heartache by clearly grasping what you're trying to accomplish on a deeper level.

We have identified 6 Drives as the most relevant in motivating soul-centered entrepreneurs. Determine which of the 6 Drives is your DOMINANT source of incentive for your business goals.

What is your ideal customer's archetype?

The answer to the question, "Who is your customer or client?", should never be, "Everyone."

You can't build a business by trying to appeal to everyone and, if you try, you'll appeal to no-one. You also don't have a huge advertising budget like a major consumer brand that allows you to target widely.

Potential customers need to see themselves in the way that you speak to them through your products, services, free content, and advertising.

This is where the concept of the Ideal Customer Archetype (ICA) comes in. By bringing into your mind a vision of ONE PERSON who resonates with what it is you have to offer, all of a sudden your offerings and content will take on a different quality. They will feel human and hold greater perceived value. 

The most amazing effect of this is that by targeting a very tight audience (of one!), you're actually going to appeal to more people! When we seek to be heard and understood by just our ICA, our communication moves away from sounding 'salesy' or inauthentic. It starts to seem more like a real conversation. 

The power of knowing this is that it will reveal some very specific tactics for how to communicate with your customers.

What is the largest problem your customer needs you to solve?

Your customer is not coming to you because they want to buy a product or service. Not really.

What they're looking for is a solution to a problem.

When talking about offerings, it's common to go off on tangents describing this or that feature. This 'blah-blah-blah' gets lost in the noise.

The LARGEST problem your customer has will fit into one of seven categories. When you determine which of these categories their problem falls under, you will be able to speak to them in a way that will resonate. 

For example, if the largest problem I'm looking to solve with your virtual assistant services is my lack of time to do my own administration if you start going on about how much it will help me with my mental health, you're going to lose me.

That added benefit may in fact be true. However, you get VERY little time to grab my attention. You need to make sure you hit me with showing you know how to solve my largest problem right away.

In addition, knowing the problem category you're operating within allows you to keep your offerings and brand focused. If the problems you solve fall in the Money category, you're likely going to cause confusion and lose your expert status if you start putting forth solutions to problems in the Meaning category.

Time and time again, we will be encouraging you to focus. Being a 'jack of all trades' never works in a crowded marketplace.

After you identify the problem category, you can then go deeper into exploring the specific problem you solve.

For example, you may identify that your customer's problem category is Relationship. However, the expertise they need may be in helping them manage workplace conflict.

What is the life-changing transformation you provide your customer?

Your customer isn't buying your product or service. They're buying a promised Transformation.

This is true whether you sell something as seemingly simple as eco-friendly cleaning products or as complex as a life-overhaul. It is also true whether you sell something as inexpensive as stationary or as expensive as a custom home.

Your customer starts in an undesirable place with their Problem. You become their guide, and show them how your products or services can solve that Problem. 

Though it may seem overly dramatic, you want to tell a story that is nothing short of transformative for EVERY product or service you will eventually sell. If you look at the best examples of advertising, regardless of what they're selling, they hit this note each and every time.

What’s holding your customer back?

Why haven’t they already solved their problem? 

In this module, we work to identify the core of their Objection.

These concerns are often natural and rational.

This is an opportunity to better understand your customer, find ways to accommodate their predisposition, and then use this knowledge to propel your business forward.

What's the one thing you can offer that provides the most transformation for your customer?

What your customer wants more than anything is to be transformed. And what you will use to create that transformation is called your Vehicle of Change (VOC).

Many entrepreneurs get distracted thinking about all the wonderful products and services they want to offer. But this isn't about you, it's about your customer. More specifically, it's about your customer's BIGGEST problem.

Even if you already have an established business, you want to focus on the one offering you have that offers your customer the most significant transformation. Though you may have other offerings, this represents the focal point you will use to draw in more customers.

As you go through this module, you will consistently be balancing your customer's needs with your capabilities. Though you want to challenge yourself, you don't want to stretch to the point that you're not going to be able to deliver on your promise of change.

Beyond what your talents are, you also want to keep in mind what offerings interest you enough to be able to both sustain them and promote them with conviction.

This module of the program is focused on what will be required to make it all happen.

We’ll talk about money, set short and long-term goals, and introduce you to our SOULOpreneur Next Step Generator.

But before we jump into that, we'll take a moment to reflect on your disposition as a SOULOpreneur. Someone's got to make your business work and, spoiler alert, it's you.

This section looks at the phenomena of momentum.

Momentum is the impetus, or force that makes something happen, gained by a moving object. In this case, you and your business are the 'object'. As you focus your energy and attention on your business, it gains momentum.

We’re all different in our approach to life and business, and a sure-fire way to get down on yourself is to compare yourself to others who are nothing like you. We all have strengths and weaknesses and we can appreciate theirs without getting down on ourselves or others.  

This module will help you self-assess and choose your goals and next steps based on your ideal momentum, cadence, community of support, risk-profile, and tone.

In the final module of the program, we'll show you how to use our powerful SOULOpreneur Next Step Generator.

We'll talk about setting SMART goals and leveraging motivation, accountability, and community to continue to drive your business forward.

We have taken dozens of entrepreneurs like you through our program with incredible results. Though putting what you learn to work is up to you, you will be miles ahead with the new skills and knowledge you gain of both yourself and your business.

Our methodology is all about simplicity. This is why we take you through building the foundation of your business with a Manifestation Map. This plan lays out everything you need to launch a successful business on a single page and eliminates anything unimportant.

Our methodology shows you how to transform okay ideas into great ones. And if you find that it isn’t the right idea to move forward with, our process will reveal something even better.

If you don’t presently have a business idea but have the desire to create something and to serve others, the process will show you how to transform that desire and your unique talents into an actual business.

Our assessment tools are meant to help guide your decision-making process. But final decisions are ultimately up to you. 

You can retake the assessments as many times as you like, and you can access the videos and exercises associated with every possible outcome of the program.  

We have purposely set the tuition for this program as low as we can without sacrificing value or impact.  

As you launch your business, you don’t want to be spending significant amounts of money until you have tested your ideas and started making revenue.

We constantly meet entrepreneurs who have spent $10,000 to $30,000 on online business ‘gurus’ or ‘money magic’ coaching and haven’t made a dollar from those teachings.

Many of these entrepreneurs never recover from the weight of that initial wasted spending.

Our methodology is based on over a decade of making these concepts work for ourselves and our consulting clients.

Our Momentum Machine Membership Program offers alumni a number of opportunities for connection and accountability.  

There you will find additional learning and straightforward guidance on growing your business. Even more valuable are the supportive relationships you’ll cultivate with your fellow grads.

Here's an overview of what's offered in the alumni-only program: 

MOTIVATION:

• A monthly 90-minute group coaching call with our team of coaches: featuring Hot Seating and Q&A to keep you inspired and your business moving forward

ACCOUNTABILITY:

• A monthly 1:1 15-minute call or email exchange with a coach

• Access to membership portal for goal setting and tracking and recordings of monthly calls

• Personalized follow up on progress by text or email to offer encouragement and support

• 24/7 Voxer Support

COMMUNITY:

• Weekly Live Check-in Group Calls 

• Small group assignments and exercises

• Opportunities to get feedback and testimonials from other members on your offers

Note that this is a paid program and is subject to community guidelines and terms of use. 

Our private consulting services are relatively expensive for a new business and not an appropriate investment until you are realizing significant revenue.

One of the reasons we created our group learning programs, many years ago, was to enable emerging soul-centered entrepreneurs to get the support they needed through a right-sized investment. 

That said, once annually we also offer advanced training as well as special service and production packages to qualifying alumni. Our team becomes yours as we sprint to bring the online aspect of your business to life.  

We don't believe in high-pressure sales.

We also do not accept people into our advanced programs unless we believe they have a reasonable probability of success.

You will have the option of continuing in our Momentum Machine Membership program after the completion of your 3-month free trial (if you opt-in for the free trial option on the sign up to LAUNCH).

Once annually we offer LEVEL-UP, an intensive 6-week program that gets into the advanced aspects of your business's marketing and structure.

LEVEL-UP is designed to help you with content, websites, design, sales copy, traffic, email sequences, newsletters, and more. 

It includes lots of homework, group work, hot-seating, and support from our coaches.   

As a graduate of LAUNCH, you will be invited to participate in LEVEL-UP.  

People who complete and implement LEVEL-UP have a significant success rate.

But it's not for everyone, you have to be willing to put in the work required to manifest your success.

On completion of LEVEL-UP, you also have the opportunity of taking advantage of our Production Package where our team brings the online aspects of your business to life at a fraction of the typical cost.

Our trial period lasts ten days. If you decide this program isn't for you, we will refund you 100% of your registration fee.

To request a refund, we'll ask you to fill out this form. This will help us understand how we could do better.